Marketing & Investmentelfst

Added Value:

Added value is a key concept that Elf’st™ is built around. Why added value?

- Mainly because marketing is about

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Game changers:

Shaping the future is a result of authentic game changers. Creative entrepreneurs obtain better results with different strategies.

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Contact us:

If you have a marketing or investment issue or simply a business idea and dno not know how to implement it, write or call us at the following:

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Elf’st marketing services are designed to make your business grow. As marketing services may be approached from different perspectives, we find it useful to present both the marketing process based perspective and the marketing mix based perspective. Dealing with complex data and situations, the marketing services are being delivered as an integrated set of consulting services.


The marketing process we follow is structured in 5 main parts:

Market Research -> Marketing Strategy -> Marketing Action Plan -> Marketing Implementations -> Evaluation and Control of Marketing Activities


Depending on the type of business, product or services that we are dealing with, the marketing services may follow the standard marketing mix (the 4Ps) or the extended marketing mix (the 7 Ps):

  • •Product (definition, mix and strategy)
  • •Price (level and strategy)
  • •Promotion (communication mix: advertising, public relations, sales promotion, etc.)
  • •Place (distribution channels and strategy)


  • •Physical Evidence (signage, brand customizations)
  • •People (corporate culture, internal communications)
  • •Processes (marketing processes and their interactions with other business processes)


The marketing services will be delivered under various working models: outsourcing, offshoring, near shoring or on-site.

As an innovative marketing services provider it is important to note that we may service our customers in cooperation with their internal marketing department, their dedicated advertising agency or any other strategic partner and business unit.



Latest thoughts:

End of Conference Report on Open Innovation Conference 2.0 (13−14 June, Cluj-Napoca, Romania)

Press release /June 22, 2017


OI2.0 Conference Founder and Adviser for Innovation Systems at the European Commission's Directorate General for Communications Networks, Content, and Technology (DG CONNECT) Mr Bror Salmelin: “Cluj-Napoca has outperformed our expectations and set a new standard for the upcoming OI2.0 Conference editions. The impressive performance of Open Innovation 2.0 Conference and its related events in Cluj-Napoca propels the co-creation of innovation ecosystems across Europe.”


Open Innovation 2.0 Conference 2017 Cluj Napoca - Conclusions Endorsed by the Conference

Press release / June 21, 2017


OI2 Conference drew to a close on the 14th of June, here in Cluj-Napoca, after five-action packed days. This year’s event tangibly conveyed the potential of OI2 quadruple helix model and how to best create innovative ecosystems.Mr. Bror Salmelin ( OISPG Founder) and Dr. Martin Curley (OISPG Chair) have summed up the 2017 OI2 Conference works in a set of twelve main conclusions.


OI 2.0 Conference in Cluj-Napoca: Innovation Luminary Awardees 2017

Press release / June 14, 2017



Cluj-Napoca, the heart of Transylvania, Romania, hosts the 2017 ceremony of the prestigious Innovation Luminary Awards. Thus the OI 2.0 events ecosystem, brings a spotlight on the entrepreneurial spirit, the innovation potential and on the commitment to create an innovative ecosystem.