Elf’st marketing services are designed to make your business grow. As marketing services may be approached from different perspectives, we find it useful to present both the marketing process based perspective and the marketing mix based perspective. Dealing with complex data and situations, the marketing services are being delivered as an integrated set of consulting services.
The marketing process we follow is structured in 5 main parts:
Market Research -> Marketing Strategy -> Marketing Action Plan -> Marketing Implementations -> Evaluation and Control of Marketing Activities
Depending on the type of business, product or services that we are dealing with, the marketing services may follow the standard marketing mix (the 4Ps) or the extended marketing mix (the 7 Ps):
•Product (definition, mix and strategy)
•Price (level and strategy)
•Promotion (communication mix: advertising, public relations, sales promotion, etc.)
•Place (distribution channels and strategy)
•Physical Evidence (signage, brand customizations)
•People (corporate culture, internal communications)
•Processes (marketing processes and their interactions with other business processes)
The marketing services will be delivered under various working models: outsourcing, offshoring, near shoring or on-site.
As an innovative marketing services provider it is important to note that we may service our customers in cooperation with their internal marketing department, their dedicated advertising agency or any other strategic partner and business unit.